WRK ACF-01

Introducing the latest masterpiece in horology by a new brand company called WRK: A timepiece that pushes the boundaries of what is possible in watchmaking, redefining the art of horology. Inspired by the realms of engineering, motorsport, and contemporary design icons, the upcoming lineup maps the future of timekeeping.

Objective

WRK and Carrés des Horlogers teamed up, and I contributed as design freelancer. The goal of creating 3D rendering visualizations is to bring the innovative timepiece to life digitally, accurately capturing its intricate details and advanced features. WRK, a Geneva-based firm, reached out to me for help in illustrating their new concepts. This collaboration lasted several months, focused on showcasing the essence of the product's features and creating digital assets for social media.

Responsibilities

• Developed high-fidelity 3D visualizations emphasizing the minimalist design and precision engineering of the timepiece.

• Created detailed technical renderings illustrating complex mechanical features, including the tourbillon mechanism and gear systems.

• Produced photorealistic imagery from multiple angles to showcase design excellence and craftsmanship.

Challenges

• Translating intricate mechanical horological features into visually compelling and technically accurate 3D representations.

• Balancing aesthetic elegance with technical precision to authentically represent the product's engineering complexity.

• Meeting tight deadlines while maintaining exceptional quality standards for all digital assets.

Results

• Successfully delivered a comprehensive suite of high-quality 3D visualizations that effectively communicated the product's design philosophy and technical innovation.

• The digital assets contributed significantly to WRK's brand launch and market positioning in the luxury timepiece sector.

• Established a replicable visualization workflow for future product iterations and marketing campaigns.