BIOFUSE 2.0 by SPEEDO

Introducing the Biofuse 2.0 Goggles — Speedo's latest innovation designed for swimmers who demand the perfect balance of style, comfort, and high performance. Engineered with a fresh aesthetic, enhanced fit, and sustainable materials, these goggles redefine the swim experience for all levels of athletes.

Objective

The objective was to develop the Biofuse 2.0 Goggles, reinforcing Speedo's dedication to innovation in swim gear that enhances the overall swimming experience. This next-generation product was designed with a circular, sustainable approach—uniting stylish aesthetics with exceptional comfort and performance.

Responsibilities

• Created and developed the complete product range in 3D, building upon the DNA of the previous version—from concept to manufacturing.

• Collaborated closely with engineering teams to integrate sustainable materials without compromising performance.

• Led the development of a new visual brand language, covering CMF (Color, Material, Finish), 3D texturing, and distinct product lines.

Challenges

• Redefining the product's DNA while creating a completely new architecture with enhanced fit and expanded field of vision.

• Achieving an optimal balance between sleek styling, technical performance, and user comfort across all use cases.

• Carefully selecting and testing sustainable materials to ensure both environmental responsibility and product durability.

Results

• The Biofuse 2.0 Goggles received strong acclaim for their refined design, superior comfort, and high performance, becoming a top choice for swimmers.

• Widely available via major platforms like Decathlon and Amazon, the goggles significantly boosted Speedo's market visibility.

• In 2023, the Biofuse 2.0 ranked among the top 5 best-selling goggles globally, illustrating its broad appeal and well-rounded design.