BIOFUSE 2.0 by SPEEDO

Introducing the Biofuse 2.0 Goggles — Speedo’s latest innovation designed for swimmers who demand the perfect balance of style, comfort, and high performance. Engineered with a fresh aesthetic, enhanced fit, and sustainable materials, these goggles redefine the swim experience for all levels of athletes.

Objective
The objective was to develop the Biofuse 2.0 Goggles, reinforcing Speedo’s dedication to innovation in swim gear that enhances the overall swimming experience. This next-generation product was designed with a circular, sustainable approach—uniting stylish aesthetics with exceptional comfort and performance. Key innovations include a redesigned gasket and an expanded field of vision, delivering a customizable, secure fit. The use of eco-friendly materials ensures outstanding durability across diverse aquatic environments.

Responsibilities

• Created and developed the product range in 3D, building upon the DNA of the previous version—from concept to manufacturing.

• Collaborated closely with engineering teams to integrate sustainable materials without compromising performance.

• Led the development of a new visual brand language, covering CMF (Color, Material, Finish), 3D texturing, and distinct product lines for adult unisex, women, and juniors.

• Designed a new ergonomic mechanism to simplify and enhance the strap adjustment system.

Challenges

• Redefining the product's DNA while creating a completely new architecture.

• Achieving an optimal balance between sleek styling, technical performance, and user comfort.

• Carefully selecting and testing sustainable materials to ensure both environmental responsibility and product durability.

• Integrating a patented mechanism and a high-clarity VLens system to maximize underwater visibility and user experience.

Results

• The Biofuse 2.0 Goggles received strong acclaim for their refined design, superior comfort, and high performance, becoming a top choice for swimmers.

• Widely available via major platforms like Decathlon and Amazon, the goggles significantly boosted Speedo’s market visibility.

• By combining eco-conscious materials with long-lasting construction, the product stands as a symbol of Speedo’s commitment to sustainability and design excellence.

• In 2023, the Biofuse 2.0 ranked among the top 5 best-selling goggles globally, illustrating its broad appeal, competitive pricing, and well-rounded design.