BEAMY² - Interactive Home Assistant with Projection Technology

A visionary concept for an interactive home assistant speaker with projection capabilities, designed to showcase the digital continuity between design, innovation, and 3D engineering. Created to embody Dassault Systèmes' vision of the future through minimalist aesthetics, technical sophistication, and multi-sensory user experience.

Objective

To create a forward-thinking product concept that bridges design innovation and digital experience, demonstrating Dassault Systèmes' capabilities across the 3DEXPERIENCE platform while establishing a younger, more design-focused brand identity.

Responsibilities

• Led creative direction, product design, and complete 3D modeling workflow from concept to final visualization.

• Developed photorealistic CGI renderings showcasing the product's technical and aesthetic qualities.

• Collaborated with engineers across the 3DEXPERIENCE platform for simulation and development validation.

Challenges

• Balancing minimalist design with technical sophistication and playful, multi-use functionality.

• Creating a product vision that unified company values, software capabilities, and future outlook.

• Achieving photorealistic visualization of the projection system and user interactions.

Results

• Successfully showcased at CES Las Vegas 2018/2019, establishing new design credibility for Dassault Systèmes.

• Generated significant client interest and contributed to securing deals in the high-tech industry.

• Elevated brand perception with a younger, more design-focused identity and innovative technical showcase.