SPEEDO HYPERELITE GOGGLE

The HyperElite goggles are designed to help competitive swimmers perform their best on race day. Created with input from top athletes and approved by FINA, the Hyper Elite sets a new standard for racing goggles.

Objective
   The aim of this project is to design and develop a cutting-edge racing goggle that pushes the boundaries of performance and innovation, aligning with Speedo's commitment to excellence in swimming gear. The Elite goggles have been the best-selling product range for decades, and this project aims to evolve the product range to its next phase for the upcoming decade.

Key Responsibilities

• Research & Design Management: Led the end-to-end design process, incorporating market research to ensure alignment with user needs and industry trends.

• Brand Positioning: Developed strategic initiatives to establish the Hyper Elite as a premium product within the performance swimwear market.

• User-Centered Testing: Conducted rigorous usability and comfort testing to optimize fit and functionality for competitive swimmers.

• Ideation & Concept Development: Participated in all stages of product ideation from early brainstorming sessions to final design execution.

• 3D Modeling & CMF (Color, Material, Finish): Utilized advanced 3D CAD tools for product sculpting and defined visual and tactile product attributes.

• Athlete Feedback Integration: Engaged directly with swimmers to gather insights and iteratively refined the product based on real-world usage.

• Production Oversight: Ensured smooth transition from design to manufacturing, maintaining quality and performance standards throughout the production phase.

Key Challenges

• Achieving Superior Comfort: Engineered the goggles to provide a secure yet comfortable fit without obstructing vision crucial for elite performance.

• Differentiation in a Competitive Market: Created a compelling design and narrative to distinguish the Hyper Elite from other high-end goggles.

• Durability & Longevity: Focused on robust materials and construction methods to ensure long-term product performance under intense conditions.

• Innovation Implementation: Balanced cutting-edge design features with manufacturing feasibility and functional performance.

Key Results
   The Hyper Elite goggles have become a standout success—widely used in competitive events, swim clubs, and even at the Olympic level. Their sleek design and high-performance comfort have been well-received by swimmers, many of whom report feeling faster and more confident while wearing them. The product has significantly strengthened Speedo’s reputation for innovation and leadership in swim gear.

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