SPEEDO HYPERELITE GOGGLE
The HyperElite goggles are designed to help competitive swimmers perform their best on race day. Created with input from top athletes and approved by FINA, the Hyper Elite sets a new standard for racing goggles.
Objective
The aim of this project is to design and develop a cutting-edge racing goggle that pushes the boundaries of performance and innovation, aligning with Speedo's commitment to excellence in swimming gear. The Elite goggles have been the best-selling product range for decades, and this project aims to evolve the product range to its next phase for the upcoming decade.
Responsibilities
Led end-to-end design process from research and ideation to final production, integrating athlete feedback throughout development.
Developed 3D modeling, CMF strategy, and brand positioning to establish HyperElite as premium racing goggles.
Conducted rigorous usability testing with competitive swimmers to optimize fit, comfort, and performance.
Challenges
Achieving superior comfort with secure fit without obstructing vision crucial for elite performance.
Differentiating HyperElite in a competitive market through compelling design and strategic brand narrative.
Ensuring durability and long-term performance under intense racing conditions while balancing innovation with manufacturing feasibility.
Results
The Hyper Elite goggles have become a standout success—widely used in competitive events, swim clubs, and even at the Olympic level. Their sleek design and high-performance comfort have been well-received by swimmers, many of whom report feeling faster and more confident while wearing them. The product has significantly strengthened Speedo's reputation for innovation and leadership in swim gear.
Credits : Speedo
.jpg)
.jpg)
