Rugby Boot — Canterbury

Design of a next-generation rugby boot for Canterbury, developed entirely in-house. The project combined a cutting-edge structural concept, refreshed branding, and dynamic styling, with a strong focus on elite performance. The creative direction was inspired by champions and shaped through close collaboration with top athletes to ensure the product met real-world performance demands.

Responsibilities

• Led the product design and creative direction, from early concept to prototyping design.

• Defined the overall design language, including form, structure, and visual identity.

• Collaborated with athletes, engineers, and technical teams to translate performance insights into design solutions.

Challenges

• Balancing high-performance requirements with durability, comfort, and manufacturability.

• Translating athlete feedback into measurable design and engineering improvements.

Results

• Delivered a high-performance rugby boot optimized for traction, stability, and power transfer.

• Created a product aligned with Canterbury’s brand evolution and trusted by athletes competing at the highest level.